Your Safety Program
Isn't Working
"Psychology Before Procedures. People Before Paperwork."
Traditional safety metrics create a false sense of security. After 30+ years and 50+ fatality investigations, I've built something different—a psychology-based approach that actually prevents tragedy.
Why Traditional Safety Fails
Companies with perfect TRIR scores still have fatalities. Behavior-based safety programs still miss 70% of at-risk behaviors. Why? Because we've been treating symptoms instead of causes.
Compliance Theater
Checking boxes doesn't change behavior. Organizations with "perfect" safety records often have the most dangerous cultures hiding beneath the surface metrics.
One Size Fits None
Traditional safety treats all workers identically. But different people think differently—different psychology requires fundamentally different approaches.
Observation Blindness
Your brain filters out familiar hazards. Traditional observation methods miss the subtle precursors that actually predict serious incidents.
A Different Approach
What if you could understand exactly how each worker thinks about risk? What if your observers could see what traditional checklists miss?
PERSONA Framework™
12 distinct psychological archetypes that explain how different workers perceive and respond to risk. Stop guessing—start understanding.
Discover the 12 Archetypes →NISOS™ Training
Neuroscience-Informed Safety Observation System. Train your observers to see the behavioral precursors that predict serious incidents.
Learn About NISOS →Investigation Excellence
After 50+ fatality investigations, I've developed methods that uncover true root causes—not just the convenient ones.
Explore Services →The Disrupter's Den
Join a community of safety professionals who think differently. Monthly training, resources, and direct access to cutting-edge approaches.
Join the Community →Janel's PERSONA Framework completely changed how we approach safety conversations. Our supervisors finally understand why different workers respond differently to the same message.
Ready to Disrupt Your Safety Culture?
Stop managing compliance. Start leading transformation.
Schedule a Discovery Call